Wayfinding is much more than just a family of signage collected together. An effective wayfinding solution is something which helps people get from A to B and back again, possibly via C and D. In some situations wayfinding can also serve the advantage of discovery in informing users.
It also should create an identity for a space, increasing accessibility and functionality of the built environment. Once completed a well designed scheme will enhance the environment making the users feel confident, relaxed and leave them with positive memories of their visit.
The main principles we would seek to underline and implement would be:
A good wayfinding solution should allow users to identify where they are, where they need to go, ensure they can get to their destination and to know when they have arrived. It should be focused on the users main objective and will aim to ensure the user is able to achieve this without getting lost.
Good wayfinding includes legible, consistent, well- designed environments providing signing and information when and where users require it.
This should also include the effective use of flooring, lighting, product design, language. It can also include landscaping as well as public art and sculpture all working together to create a clear journey for each and every user.
Wayfinding should enhance the layout of the built environment as well as reducing the need for too much signage.